A creative strategic selling strategy that landed a $5.9M deal with a top 4 major global airline.
Inside you will find:
The Design Thinking framework used to guide the outreach strategy
A complete breakdown of how and why everything worked
The exact email sent to 5 VPs at the organization
The exact open letter used
Bonus: The deal got so big, that the organization had to move it to an RFP process. We maintained a high level of creativity to win the business. I share the exact video I used to open the pitch meeting with 30 executives during the final 3 evaluation period.
“This works! We’ve been using it to good effect within our strategic accounts team.” - Challen, Strategic Account Executive
“If you sell in the CX space, you cannot afford to miss this!” - Brian, Sr Enterprise Account Manager
Who is this best suited for?
This is a great approach to replicate for enterprise and strategic AEs selling CX SaaS and/or Services to major consumer brands.